Sport and corporate nationalisms /
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting...
| Други автори: | Andrews, David L., 1962-, Cole, Cheryl L., Silk, Michael L. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Berg,
2005.
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| Серия: |
Sport, commerce and culture.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=171689 |
| Подобни документи: |
Print version::
Sport and corporate nationalisms. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=171689 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
GV706.34 .S617 2005eb |
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