Sport and corporate nationalisms /
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting...
| Други автори: | Andrews, David L., 1962-, Cole, Cheryl L., Silk, Michael L. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Berg,
2005.
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| Серия: |
Sport, commerce and culture.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=171689 |
| Подобни документи: |
Print version::
Sport and corporate nationalisms. |
Съдържание:
- Corporate nationalism(s) : the spatial dimensions of sporting capital / Michael L. Silk, David L. Andrews and C.L. Cole
- Making it local? National Basketball Association expansion and English basketball subcultures / Mark Falcous and Joseph Maguire
- The making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport / Alan Tomlinson
- Sport, tribes and technology : the New Zealand All Blacks haka and the politics of identity / Steven J. Jackson and Brendan Hokowhitu
- Marketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship / Samantha King
- All-American girls? Corporatizing national identity and cultural citizenship with/in the WUSA / Michael D. Giardina and Jennifer L. Metz
- Imagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace / Mary G. McDonald
- Beyond sport : imaging and re-imaging a transnational brand / Jon Amis
- SEGA Dreamcast : national football cultures and the new Europeanism / Philip Rosson
- "Resisting" the global media oligopoly? The Canada Inc. response / Jean Harvey and Alan Law
- From Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism / Jeremy Howell
- Cultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market / Trevor Slack, Michael L. Silk and Fan Hong.