Advertising : a very short introduction /
Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the...
| Основен автор: | Fletcher, Winston. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Oxford University Press,
2010.
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| Серия: |
Very short introductions ;
234. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=324048 |
| Подобни документи: |
Print version::
Advertising. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=324048 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5823 F54 2010eb |
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