Advertising in developing and emerging countries : the economic, political and social context /
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in the...
| Други автори: | Alozie, Emmanuel C. (Editor) |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Farnham, Surrey, England ; Burlington, VT :
Gower,
2011.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=398278 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=398278 |
|---|
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5813.D44 |
|---|