Advertising in developing and emerging countries : the economic, political and social context /
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in the...
| Други автори: | Alozie, Emmanuel C. (Editor) |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Farnham, Surrey, England ; Burlington, VT :
Gower,
2011.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=398278 |
Съдържание:
- pt. 1. Africa and the Middle East
- pt. 2. Asia
- pt. 3. Europe
- pt. 4. South America
- pt. 5. Cross-cultural exploration : North America and others.