SAGE Brief Guide to Marketing Ethics
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or m...
| Основен автор: | Publications, SAGE. |
|---|---|
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
2011.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474610 |
Съдържание:
- COVER; TABLE OF CONTENTS; PREFACE; Part I: Business Ethics; Part II: Ethics and the Marketing Mix; Part III: Ethics and the Promotional Mix; Part IV: Special Topics in Marketing Ethics; APPENDIX: AMA Statement of Ethics.