Researching the public opinion environment theories and methods /
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addre...
| Main Author: | Ferguson, Sherry Devereaux. |
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| Format: | Electronic |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
2000.
|
| Series: |
Sage series in public relations ;
v. 3. |
| Subjects: | |
| Online Access: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477894 |
| Summary: |
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media. |
|---|---|
| Physical Description: |
1 online resource (313 pages). |
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
9781452251943 1452251940 9780761915317 0761915311 9781483328577 1483328570 |