Basic marketing : a managerial approach /
| Основен автор: | McCarthy, E. Jerome |
|---|---|
| Други автори: | Perreault, William D. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Homewood, IL :
Irwin,
c1990.
|
| Издание: | 10th ed. |
| Серия: |
Irvin series in marketing
|
| Предмети: |
| Описание на библ. документ: |
System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. |
|---|---|
| Физически характеристики: |
xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) |
| Библиография: |
Includes bibliographical references (p. 678-701). |
| ISBN: |
0256068658 9780256068658 0256083983 (International ed.) 9780256083989 (International ed.) |