Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness /
"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...
Пълно описание
| Основен автор: |
Chobanova, Yordanka, 1980- |
| Формат: |
Книга
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| Език: |
English
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| Публикувано: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2009.
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| Предмети: |
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| Онлайн достъп: |
Book jacket
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