Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness /
"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...
| Основен автор: | Chobanova, Yordanka, 1980- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2009.
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| Предмети: | |
| Онлайн достъп: |
Book jacket |
| Резюме: |
"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher. |
|---|---|
| Физически характеристики: |
xvi, 269 p. : ill. ; 23 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780230230552 (hardback) 0230230555 (hardback) |