Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness /
"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the...
| Основен автор: | Chobanova, Yordanka, 1980- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2009.
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| Предмети: | |
| Онлайн достъп: |
Book jacket |
Съдържание:
- PART I. THE
- NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion.