50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture /
"In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide...
| Основен автор: | Berger, Arthur Asa, 1933- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Lanham :
Rowman & Littlefield Publishers,
c2006.
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| Предмети: | |
| Онлайн достъп: |
Table of contents only |
| Подобни документи: |
Online version::
50 ways to understand communication. |
| Резюме: |
"In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media."--BOOK JACKET. |
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| Физически характеристики: |
xv, 183 p. : ill. ; 24 cm. |
| Библиография: |
Includes bibliographical references (p. 163-172) and index. |
| ISBN: |
074254107X (cloth : alk. paper) 9780742541078 (cloth : alk. paper) 0742541088 (pbk. : alk. paper) 9780742541085 (pbk. : alk. paper) |