50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture /
"In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide...
| Основен автор: | Berger, Arthur Asa, 1933- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Lanham :
Rowman & Littlefield Publishers,
c2006.
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| Предмети: | |
| Онлайн достъп: |
Table of contents only |
| Подобни документи: |
Online version::
50 ways to understand communication. |
Съдържание:
- Words and communication
- Signs and semiotics
- When I use a word, Humpty Dumpty said...
- Antithetical meaning of words
- Society precedes the individual
- Language codes
- The structuralist perspective
- Culture and the unconscious
- The importance of metaphor
- A model of communication process
- The lasswell formula
- Art and society, a model
- Dialogic aspects of communication
- Conversation as narrative
- Men and women use language differently
- Black speech
- People of color and the media
- Nonverbal communication
- Facial expressions
- Fashion as communication
- Symbolism and religion
- The meaning of symbols
- The house as a symbol of femininity
- Miss America's mythic significance
- Images of women in advertising
- The power of advertising in capitalist societies
- Myths and society
- Robinson Crusoe as myth
- Fairy tales and the psyche
- Hot and cool media
- Impact of postmodernism
- Postmodern eye
- Mind and media
- Cybertexts and video games
- Digital media
- Smart mobs
- How crowds think
- Television and art
- Amusing ourselves to death
- Narratives in the media
- Television is a dramatic medium
- The power of rock music
- Artistic texts
- Psychoanalysis and literature
- Humor and communication
- On comedy
- What does art do?
- Interpretation and art
- The society of spectacle
- Representation and difference