The marketing pathfinder : key concepts and cases for marketing strategy and decision making /
"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied i...
| Основни автори: | Stewart, David, 1948- (Author), Saren, Michael, (Author) |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Chichester, West Sussex, United Kingdom :
Wiley,
2014.
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| Предмети: | |
| Онлайн достъп: |
Cover image |
| Подобни документи: |
Online version::
Marketing pathfinder |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.13 .S875 2014 |
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