Permission marketing : turning strangers into friends, and friends into customers /
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as c...
| Основен автор: | Godin, Seth. |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Simon & Schuster,
©1999.
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| Предмети: | |
| Онлайн достъп: |
Sample text Table of contents Contributor biographical information Publisher description |
| Резюме: |
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--Jacket. |
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| Описание на библ. документ: |
Includes index. |
| Физически характеристики: |
255 pages ; 20 cm |
| ISBN: |
0684856360 9780684856360 |