Permission marketing : turning strangers into friends, and friends into customers /
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as c...
| Основен автор: | Godin, Seth. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Simon & Schuster,
©1999.
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| Предмети: | |
| Онлайн достъп: |
Sample text Table of contents Contributor biographical information Publisher description |
Съдържание:
- The marketing crisis that money won't solve
- Permission marketing-the way to make advertising work again
- The evolution of mass advertising
- Getting started-focus on share of customer, not market share
- How frequency builds trust and permission facilitates frequency
- The five levels of permission
- Working with permission as a commodity
- Everthing you know about marketing on the web is wrong!
- Permission marketing in the context of the web
- Case studies
- How to evaluate a permission marketing program
- The permission FAQ.