Essentials of mass communication theory /
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
Основен автор: | Berger, Arthur Asa, 1933- |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭1995.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27424 |
Подобни документи: |
Print version::
Essentials of mass communication theory. |
Резюме: |
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses. |
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Физически характеристики: |
1 online resource (x, 208 pages) : illustrations |
Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
Библиография: |
Includes bibliographical references (pages 192-196) and indexes. |
ISBN: |
0585251320 9780585251325 9781483345420 1483345424 |