Съдържание: Essentials of mass communication theory /

Корично изображение

Електронна книга

Essentials of mass communication theory /

This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.

Основен автор:	Berger, Arthur Asa, 1933-
Формат:	Електронна книга
Език:	English
Публикувано:	Thousand Oaks : Sage Publications, ℗♭1995.
Предмети:	Mass media > Philosophy. Mass media > United States. Medias > Philosophie. Medias > Etats-Unis. SOCIAL SCIENCE > Media Studies. Mass media. Massacommunicatie. Communicatietheorie. Massenkommunikation. Theorie. United States > . Mass media United States Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27424
Подобни документи:	Print version:: Essentials of mass communication theory.

Съдържание:

Making sense of mass communication
The artwork (or text)
Media
The audience
America/society
The artist.