The commercialization of American culture : new advertising, control, and democracy /
| Основен автор: | McAllister, Matthew P. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭1996.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=27428 |
| Подобни документи: |
Print version::
Commercialization of American culture. |
Съдържание:
- The Changing Nature of Advertising and Control
- Advertising and Control: A Typology
- The Fluid Dynamics of Advertising Control During the 1980s
- Factors in the 1980s That Decreased Advertiser Control
- Factors That Have Increased Advertiser Control
- Conclusion: Advertising's Control in the 1990s
- Advertising's External and Internal Control: Social Implications
- Advertising, Economic Critics and the External Control of Media Content
- Product Poundage: Delivering the Mass Audience
- Product Purity: Delivering Desirable Demographics
- Product Pliancy: Delivering Susceptible Audiences
- Two Final Points About External Control
- Advertising, Symbolic Critics and the Internal Control of Commercial Content
- Advertising and Referent Systems
- The Ideological Effects of Referent Systems
- Place-Based Advertising: Control Through Location
- The Rise, Fall and Rise of Place-Based Advertising
- Entertainment Places
- Travel Places
- Retail Places
- Health Places
- Educational Places
- Place-Based Failures
- The Imperative of Control in Place-Based Advertising
- Control Over Demographics
- Control Over Media Viewing Behavior
- Economic and External Control of Place
- Symbolic Control of Place
- Conclusion: A Commercial Sense of Place
- Controlling Viewer Behavior: Creating the Zapless Ad
- Techniques of Clutter Crunching and Remote Restraining
- Four Anti-Zapping Strategies
- The "Let's Spell It Out" Strategy
- The "Advertising by Anticipation" Strategy
- The Camouflage Strategy.