Advertising : a cultural economy /
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...
| Основен автор: | McFall, Elizabeth Rose. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London :
Sage,
2004.
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| Серия: |
Culture, representation, and identities.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251589 |
| Подобни документи: |
Print version::
Advertising. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251589 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5821 .M34 2004eb |
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