Advertising : a cultural economy /
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...
Основен автор: | McFall, Elizabeth Rose. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
London :
Sage,
2004.
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Серия: |
Culture, representation, and identities.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251589 |
Подобни документи: |
Print version::
Advertising. |
Резюме: |
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry. |
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Физически характеристики: |
1 online resource (viii, 208 pages). |
Библиография: |
Includes bibliographical references and index. |
ISBN: |
9781412932899 1412932890 9781446215418 1446215415 |