Advertising : a cultural economy /
With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of...
| Основен автор: | McFall, Elizabeth Rose. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London :
Sage,
2004.
|
| Серия: |
Culture, representation, and identities.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251589 |
| Подобни документи: |
Print version::
Advertising. |
Съдържание:
- Introduction : the quaint device of advertising
- Colonising of the real
- The persuasive subject of advertising
- The hybridisation of culture and economy
- The uses of history
- Pervasive institutions and constituent practices
- Persuasive products
- Conclusion : devices and desires.