The soul of the new consumer : authenticity -- what we buy and why in the new economy /
Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking...
| Основен автор: | Lewis, David, 1942- |
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| Други автори: | Bridger, Darren. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Naperville, Ill. :
Nicholas Brealey Pub.,
℗♭2000.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=54008 |
| Подобни документи: |
Print version::
Soul of the new consumer. |
| Резюме: |
Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking coolhunters to exploring tastespace, The Soul of the New Consumer: Authenticity- What We Buy and Why in the New Economy by David Lewis and Da. |
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| Физически характеристики: |
1 online resource (x, 246 pages) : illustrations |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references (pages 221-239) and index. |
| ISBN: |
0585356718 9780585356716 9781857884982 1857884981 |