The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities /
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, al...
| Основен автор: | Johnston, Robert E., Jr. |
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| Други автори: | Bate, J. Douglas. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2003.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=100155 |
| Подобни документи: |
Print version::
Power of strategy innovation. |
| Резюме: |
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by. |
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| Физически характеристики: |
1 online resource (xviii, 286 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 279-282) and index. |
| ISBN: |
0814427499 9780814427491 0814407684 9780814407684 |