The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities /
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, al...
| Основен автор: | Johnston, Robert E., Jr. |
|---|---|
| Други автори: | Bate, J. Douglas. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2003.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=100155 |
| Подобни документи: |
Print version::
Power of strategy innovation. |
Съдържание:
- Strategy meets innovation
- Strategy innovation is managing the future
- Strategy innovation is not strategic planning
- The discovery process
- The discovery process : the Moen story
- The discovery process : staging phase
- The discovery process : aligning phase
- The discovery process : exploring phase
- The discovery process : creating phase
- The discovery process : mapping phase
- Maximizing the discovery process
- Formalizing a strategy innovation system
- Epilogue: the future of strategy innovation.