Корично изображение Електронна книга

Understanding media economics /

An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key indust...

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Основен автор: Doyle, Gillian.
Формат: Електронна книга
Език: English
Публикувано: London ; Thousand Oaks, Calif. : Sage, 2002.
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Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251315
Подобни документи: Print version:: Understanding media economics.