Understanding media economics /
An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key indust...
| Основен автор: | Doyle, Gillian. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251315 |
| Подобни документи: |
Print version::
Understanding media economics. |
| Резюме: |
An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated. |
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| Физически характеристики: |
1 online resource (vii, 184 pages) : illustrations |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Библиография: |
Includes bibliographical references (pages 175-180) and index. |
| ISBN: |
9781412931861 141293186X 1280370386 9781280370380 |