Understanding media economics /
An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key indust...
| Основен автор: | Doyle, Gillian. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Thousand Oaks, Calif. :
Sage,
2002.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251315 |
| Подобни документи: |
Print version::
Understanding media economics. |
Съдържание:
- Cover; Contents; Chapter 1
- Introduction to Media Economics; Chapter 2
- Corporate Strategies; Chapter 3
- Economics of Advertising; Chapter 4
- Television Broadcasting; Chapter 5
- Television Production; Chapter 6
- The International Film Industry; Chapter 7
- Print Media; Chapter 8
- New Media; Chapter 9
- Media Economics and Public Policy; References; Index.