Местоположение: Public information campaigns & opinion research :

Корично изображение

Електронна книга

Public information campaigns & opinion research : a handbook for the student & practitioner /

Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

Други автори:	Klingemann, Hans-Dieter., Rommele, Andrea, 1967-
Формат:	Електронна книга
Език:	English
Публикувано:	London ; Thousands Oaks : Sage, 2002.
Предмети:	Advertising, Political. Political campaigns. Public opinion polls. Communication in politics. Advocacy advertising. Advertising campaigns. Marketing politique. Sondages d'opinion. Communication politique. Publicite-plaidoyer. Campagnes publicitaires. BUSINESS & ECONOMICS > Advertising & Promotion. Politieke communicatie. Campagnes. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517
Подобни документи:	Print version:: Public information campaigns & opinion research.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517

Провери в Paniza Library, AUBG	Сигнатура:	JF2112.A4 P83 2002eb