Public information campaigns & opinion research : a handbook for the student & practitioner /
Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
| Други автори: | Klingemann, Hans-Dieter., Rommele, Andrea, 1967- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London ; Thousands Oaks :
Sage,
2002.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517 |
| Подобни документи: |
Print version::
Public information campaigns & opinion research. |
Съдържание:
- Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Rommele
- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp
- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Dobler
- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg
- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner
- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker
- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Rommele
- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Putz
- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado
- Effective campaign assessment : how to learn from your failures / Leon Ostergaard
- Using survey research to determine the effects of a campaign / Klaus Schonbach
- Using market research techniques to determine campaign effects / Rolf Pfleiderer
- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Rommele.