Описание: Public information campaigns & opinion research :

Корично изображение

Електронна книга

Public information campaigns & opinion research : a handbook for the student & practitioner /

Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

Други автори:	Klingemann, Hans-Dieter., Rommele, Andrea, 1967-
Формат:	Електронна книга
Език:	English
Публикувано:	London ; Thousands Oaks : Sage, 2002.
Предмети:	Advertising, Political. Political campaigns. Public opinion polls. Communication in politics. Advocacy advertising. Advertising campaigns. Marketing politique. Sondages d'opinion. Communication politique. Publicite-plaidoyer. Campagnes publicitaires. BUSINESS & ECONOMICS > Advertising & Promotion. Politieke communicatie. Campagnes. Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517
Подобни документи:	Print version:: Public information campaigns & opinion research.

Резюме:	Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
Физически характеристики:	1 online resource (xiv, 193 pages) : charts
Формат:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Библиография:	Includes bibliographical references and index.
ISBN:	9781412932646 1412932645 9780857024534 0857024531 9780761964315 0761964312 1280369957 9781280369957