A focused issue on the marketing process in organizational competence /
Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory...
| Други автори: | Sanchez, Ron., Freiling, Jorg. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Boston :
Elsevier JAI,
2005.
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| Серия: |
Research in competence-based management ;
v. 1. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166375 |
| Подобни документи: |
Print version::
Focused issue on the marketing process in organizational competence. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166375 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.13 .F63 2005eb |
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