Marketing management : a decision-making approach /
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop...
| Основен автор: | Venugopal, Pingali, 1958- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi, India ; Thousand Oaks, Calif. :
Response Books,
2010.
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| Серия: |
Response books
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340360 |
| Подобни документи: |
Print version::
Marketing management. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340360 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.13 .V46 2010eb |
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