Marketing management : a decision-making approach /
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop...
| Основен автор: | Venugopal, Pingali, 1958- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi, India ; Thousand Oaks, Calif. :
Response Books,
2010.
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| Серия: |
Response books
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=340360 |
| Подобни документи: |
Print version::
Marketing management. |
| Резюме: |
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t. |
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| Физически характеристики: |
1 online resource (xvii, 245 pages) : illustrations. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9788132106173 8132106172 |