Managing customer relationships on the internet /
For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to impro...
| Други автори: | Lindstrand, Angelika., Johanson, Jan, 1934-, Sharma, Dharma Deo. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Oxford :
Elsevier,
2006.
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| Серия: |
International business and management series ;
18. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=196065 |
| Подобни документи: |
Print version::
Managing customer relationships on the internet. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=196065 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.5 .M158 2006eb |
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