Customer value investment : formula for sustained business success /
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...
| Основен автор: | Mahajan, Gautam, 1946- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278231 |
| Подобни документи: |
Print version::
Customer value investment. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278231 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.55 .M326 2007eb |
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