Customer value investment : formula for sustained business success /
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...
| Основен автор: | Mahajan, Gautam, 1946- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2007.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278231 |
| Подобни документи: |
Print version::
Customer value investment. |
Съдържание:
- Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author.