Customer value investment : formula for sustained business success /
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...
| Основен автор: | Mahajan, Gautam, 1946- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278231 |
| Подобни документи: |
Print version::
Customer value investment. |
| Резюме: |
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill. |
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| Физически характеристики: |
1 online resource (xix, 187 pages) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9788178299853 8178299852 |