Managing customer relationships on the internet /
For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to impro...
| Други автори: | Lindstrand, Angelika., Johanson, Jan, 1934-, Sharma, Dharma Deo. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Oxford :
Elsevier,
2006.
|
| Серия: |
International business and management series ;
18. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=196065 |
| Подобни документи: |
Print version::
Managing customer relationships on the internet. |
Съдържание:
- Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X.