Корично изображение Електронна книга

Review of marketing research. Volume 1 /

The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emer...

Пълно описание

Други автори: Malhotra, Naresh K.
Формат: Електронна книга
Език: English
Публикувано: Armonk, N.Y. : M.E. Sharpe, ℗♭2005.
Предмети:
Marketing research.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199803
Подобни документи: Print version:: Review of marketing research. Volume 1.
Съдържание:
  • Vol. 1. A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart
  • The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook
  • Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe
  • The resource-advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan
  • Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan
  • Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch
  • Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay.
  • Vol. 2. Review of marketing research: some reflections / Naresh K. Malhotra
  • Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi
  • Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park
  • Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar
  • Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King
  • Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman
  • The metrics imperative: making marketing matter / Donald R. Lehmann
  • Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek
  • About the editor and contributors
  • Index.

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