Managing product development /
This book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries. It will be indispensable reading for academics in the field of innovatio...
| Други автори: | Nishiguchi, Toshihiro. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Oxford University Press,
1996.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=143790 |
| Подобни документи: |
Print version::
Managing product development. |
Съдържание:
- Contributors; 1. Introduction: Managing Product Development; I. Broad Perspectives of Product Development; 2. New Product Development Effectiveness: A Triadic Comparison in the Information-Technology Industry; 3. The Social Bases of Industrial Innovation and Product Development; 4. International Product Development of Japanese Firms: Product Group Coherence and Internal Isomorphism Matrix; II. Automobile Development; 5. Strategy, Structure, and Performance in Product Development: Observations from the Auto Industry; 6. External Integration in Product Development.