Principles of strategic management /
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, st...
| Основен автор: | Morden, Tony, 1946- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Aldershot, England ; Burlington, VT :
Ashgate,
℗♭2007.
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| Издание: | 3rd ed. |
| Серия: |
Innovative business textbooks.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270209 |
| Подобни документи: |
Print version::
Principles of strategic management. |
| Резюме: |
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and mana. |
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| Физически характеристики: |
1 online resource (ix, 627 pages) : illustrations. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780754685685 0754685683 |