Principles of strategic management /
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, st...
| Основен автор: | Morden, Tony, 1946- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Aldershot, England ; Burlington, VT :
Ashgate,
℗♭2007.
|
| Издание: | 3rd ed. |
| Серия: |
Innovative business textbooks.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270209 |
| Подобни документи: |
Print version::
Principles of strategic management. |
Съдържание:
- Cover; Acknowledgements and Dedication; Contents; List of Figures; List of Tables; Introduction and Book Plan; PART ONE: CONCEPTS AND TECHNIQUES OF STRATEGIC ANALYSIS; PART TWO: BUSINESS PLANNING, RISK ASSESSMENT, FORECASTING, THE STRATEGIC MANAGEMENT OF TIME, AND CRISIS MANAGEMENT; PART THREE: STRATEGY FORMULATION, LEADERSHIP, GOVERNANCE, STRATEGIC DECISION-MAKING, AND PERFORMANCE EVALUATION; PART FOUR: STRATEGY CHOICE AND IMPLEMENTATION; Glossary; Index.