Planning for power advertising : a user's manual for students and practitioners /
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is cr...
| Основен автор: | Halve, Anand Bhaskar, 1955- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. ; London :
Response Books,
2005.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278163 |
| Подобни документи: |
Print version::
Planning for power advertising. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278163 |
|---|
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5823 .H3135 2005eb |
|---|