Planning for power advertising : a user's manual for students and practitioners /
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is cr...
| Основен автор: | Halve, Anand Bhaskar, 1955- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New Delhi ; Thousand Oaks, Calif. ; London :
Response Books,
2005.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278163 |
| Подобни документи: |
Print version::
Planning for power advertising. |
| Резюме: |
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters?an approach that brings alive the concepts within, and helps readers discover the theory in. |
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| Физически характеристики: |
1 online resource (260 pages) : illustrations |
| Библиография: |
Includes bibliographical references (page 253) and index. |
| ISBN: |
9788132102106 813210210X |