Корично изображение Електронна книга

Taboo in advertising /

Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows w...

Пълно описание

Основен автор: Freitas, Elsa Simoes Lucas.
Формат: Електронна книга
Език: English
Публикувано: Amsterdam, NL : John Benjamins Pub. Co., ℗♭2008.
Серия: Pragmatics & beyond ; new ser., 179.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=243192
Подобни документи: Print version:: Taboo in advertising.