Taboo in advertising /
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows w...
| Основен автор: | Freitas, Elsa Simoes Lucas. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam, NL :
John Benjamins Pub. Co.,
℗♭2008.
|
| Серия: |
Pragmatics & beyond ;
new ser., 179. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=243192 |
| Подобни документи: |
Print version::
Taboo in advertising. |
| Резюме: |
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis. |
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| Физически характеристики: |
1 online resource (xix, 214 pages) : illustrations. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9789027254238 9027254230 9789027290496 9027290490 |