ESPN : the company : the story and lessons behind the most fanatical brand in sports /
A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports me...
| Основен автор: | Smith, Anthony F. |
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| Други автори: | Hollihan, Keith. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=289311 |
| Подобни документи: |
Print version::
ESPN. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=289311 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
GV742.3 .S528 2009eb |
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