ESPN : the company : the story and lessons behind the most fanatical brand in sports /
A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports me...
| Основен автор: | Smith, Anthony F. |
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| Други автори: | Hollihan, Keith. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=289311 |
| Подобни документи: |
Print version::
ESPN. |
| Резюме: |
A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great o. |
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| Физически характеристики: |
1 online resource (xxiv, 232 pages, [8] pages of plates) : illustrations |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780470563984 0470563982 9780470564004 0470564008 9780470563991 0470563990 047054211X 9780470542118 1282291424 9781282291423 |