ESPN : the company : the story and lessons behind the most fanatical brand in sports /
A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports me...
| Основен автор: | Smith, Anthony F. |
|---|---|
| Други автори: | Hollihan, Keith. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=289311 |
| Подобни документи: |
Print version::
ESPN. |
Съдържание:
- ESPN: The Company
- The Story and Lessons Behind the Most Fanatical Brand in Sports; Contents; Acknowledgments; Introduction: The Biggest Business Story In Sports; Chapter 1: TURNING FANATICS INTO FANS; Chapter 2: THINK LIKE AN INCUMBENT, ACT LIKE A CHALLENGER; Chapter 3: THE RIGHT LEADER AT THE RIGHT TIME; Chapter 4: CREATE YOUR OWN GAME; Chapter 5: EXPAND THE BRAND; Chapter 6: PLAYING WELL WITH OTHERS; Chapter 7: BLOW THE WHISTLE, SPOT THE BALL; Chapter 8: ARE YOU HAVING FUN?; Notes; References; About the Authors; Index.